AI Insights · Timothy · October 2021
Top 5 Film & Television Apps in Italy Q3 2021: Unified Platform Performance
In Q3 2021, the top film and television apps in Italy showed varied performance in terms of downloads, revenue, and active users. Notable trends include steady growth for Disney+ and Netflix, while discovery+ and Amazon Prime Video experienced fluctuations.
During the third quarter of 2021, the top 5 film and television applications in Italy exhibited diverse performance patterns in weekly downloads, revenue, and active users. Data from Sensor Tower provides insights into these trends.
Disney+ saw its weekly revenue peak in mid-July at about $333K, followed by a dip to around $200K in mid-August. By the end of September, revenue climbed back to approximately $270K. Downloads fluctuated, peaking at 60K in mid-July and dipping to 39K by mid-September, before recovering to around 53K by the end of the quarter. Active users hovered around 1.6M, with a slight decline in mid-September to 1.45M, ending the quarter at 1.52M.
Netflix experienced a steady increase in weekly revenue, peaking at approximately $115K in the final week of September. Downloads showed an upward trend, reaching 86K in the last week of August before stabilizing around 65K by the end of September. Active users saw a rise from 5.6M at the start of the quarter to 6.19M by the end of September.
discovery+ had a notable spike in revenue mid-July at $73K, then fluctuated between $23K and $41K towards the end of the quarter. Downloads peaked at 91K in the last week of July, followed by a decline to around 15K in September. Active users saw a similar pattern, peaking at 279K at the start of August and then stabilizing around 138K by the end of September.
Amazon Prime Video showed a steady increase in weekly revenue, peaking at around $30K in the last week of September. Downloads surged from 44K in late June to 115K by the end of September. Active users saw a significant rise, reaching nearly 2M by the end of the quarter from around 1.6M at the start.
Mediaset Infinity experienced fluctuations in weekly revenue, peaking at $29K in mid-September. Downloads varied, peaking at 69K in mid-September and ending the quarter at around 63K. Active users saw a significant increase in mid-September to 505K, stabilizing at around 494K by the end of the quarter.
These insights from Sensor Tower highlight the dynamic nature of the film and television app market in Italy. For more detailed data and analysis, visit Sensor Tower.
